Amazon Ads has launched its MCP Server, enabling AI agents like ChatGPT, Claude, and Google Gemini to seamlessly integrate with ad workflows. The move standardises how AI systems connect to Amazon’s advertising ecosystem.
Building on this, Hector AI has introduced its hybrid intelligence layer, offering instant insights, root-cause analysis, and access to unlimited historical campaign data across India, the US, and Europe.
As Founder Meher Patel noted, connectivity is just the first step true value lies in intelligent interpretation of campaign hierarchies and automated decision-making.
Overall, this marks a shift from AI-enabled access to AI-driven optimisation where intelligence layers, not just integrations, define competitive advantage in digital advertising.
