FTA Global has won the digital marketing mandate for Apex Group Ltd, strengthening performance-led marketing across SEO, paid media, and website optimisation. The mandate was secured through a competitive pitch process.
The strategy will focus on AI-led discoverability, performance marketing precision, and conversion-driven growth across global markets. Digital transformation initiatives will be aligned with Apex Group’s enterprise marketing objectives under James Margetson.
Strategically, this partnership reflects the shift toward AI-powered performance marketing, where brands prioritise intent-based customer acquisition, predictive targeting, and data-driven discoverability across search and digital ecosystems.
Overall, this is a performance marketing intelligence play: combine AI, search visibility, and conversion optimisation to drive measurable business outcomes.
