Euler Motors has elevated Pallavi Arora to Associate Vice President – Marketing, marking six years of strategic brand and growth contributions within the company.
In her expanded role, she will lead integrated marketing across B2B and B2C segments, driving brand positioning, digital transformation, and customer engagement as Euler scales its footprint in India’s fast-growing commercial EV market.
Strategically, the move signals a sharper focus on full-funnel marketing aligning enterprise fleet narratives with last-mile operator engagement. As competition intensifies in the commercial EV space, strong brand storytelling and performance-led digital outreach will be key differentiators.
Overall, this is a growth-alignment play: integrate brand, digital, and customer strategy to power scale in the evolving electric mobility ecosystem.
