Excitel Broadband has appointed Varun Pasricha as Chief Executive Officer, marking a leadership transition as the company enters its next expansion phase. Pasricha succeeds co-founder Vivek Raina, who will continue as a shareholder.
Having spent eight years building Excitel’s operational and network foundation, Pasricha now takes on a strategic growth mandate. The company currently serves nearly one million homes across 50+ cities, positioning itself as a key challenger brand in India’s highly competitive broadband market.
The next phase of growth will focus on deep fibre network expansion, strengthening partnerships with local cable operators, and improving customer experience metrics — areas that directly influence subscriber retention and long-term revenue stability in the telecom broadband sector.
Strategically, Excitel’s growth model reflects a broader shift in India’s internet infrastructure market. New-age ISPs are competing not just on pricing, but on service reliability, last-mile infrastructure control, and customer experience differentiation.
Overall, this is a network-scale play: combine infrastructure expansion, distribution partnerships, and customer experience engineering to build sustainable broadband leadership.
