INNOCEAN India and Canvas Worldwide India have secured the integrated creative and media mandate for University of Petroleum and Energy Studies (UPES), strengthening its brand, digital, and performance marketing strategy for 2026.
The unified model will combine creative storytelling with media intelligence to deliver sharper audience targeting, stronger campaign consistency, and improved marketing ROI across digital and traditional channels. The mandate reflects UPES’s ambition to strengthen its academic brand positioning, attract industry-ready talent, and expand national visibility in a competitive higher education market.
Strategically, this partnership highlights the growing shift toward integrated marketing ecosystems, where brands prioritise unified strategy, data-driven creativity, and performance-led media planning rather than fragmented agency models. Education brands, in particular, are investing heavily in brand storytelling to influence student discovery journeys.
Overall, this is a brand transformation play: combine creative narrative + media intelligence to build stronger academic brand equity and demand generation at scale.
, strengthening its brand, digital, and performance marketing strategy for 2026.){kind=link}