Global market research leader Ipsos has appointed Nathan Brumby as Chief Platforms & Technology Officer, reinforcing its AI-driven platform and technology transformation strategy. Based in Paris, Brumby will lead all global Technology and IT teams, reporting directly to CEO Jean Laurent Poitou.
The leadership restructuring follows the upcoming departure of COO Michel Guidi, marking a strategic shift toward platform consolidation and AI-native research capabilities. Ipsos aims to strengthen technical infrastructure to support scalable AI analytics, automation, and enterprise client solutions.
Strategically, this appointment reflects a broader transformation in market research. Traditional survey-driven insights are evolving into AI-powered intelligence platforms that combine real-time data processing, predictive analytics, and automated decision intelligence. By centralising technology leadership, Ipsos is positioning itself as a data intelligence company rather than just a research provider.
Overall, this is a platform modernisation play: transform research into AI-powered intelligence infrastructure, enabling faster insights, automated analytics, and global client scalability.
