JioStar has appointed Sania Fazal as Creative Director Brand Solutions, strengthening its culture-led storytelling and integrated content partnerships across television and digital ecosystems.
In her expanded mandate, Fazal will lead branded storytelling initiatives across marquee platforms including Colors TV, Star Plus, and JioHotstar, crafting next-generation ad solutions that blend mass TV reach with digital-native engagement.
With over nine years of brand solutions experience at Viacom18 Media Private Limited, she brings deep expertise in IP monetisation, cultural integrations, and multi-platform brand strategy.
Overall, this is a content-commerce acceleration play: convert premium entertainment IP into immersive, insight-led brand ecosystems that drive measurable engagement beyond traditional advertising formats.
