Tonic Worldwide has launched Groth, an AI-powered marketing intelligence system designed to shift brands from passive dashboard tracking to real-time decision-making.
Groth integrates signals, visibility, creative performance, and attribution into a unified framework — eliminating fragmented tools and conflicting metrics. The platform is strengthened by Tonic’s expertise across SEO, AEO, GEO, and its insights arm Gipsi.
Founders Chetan Asher and Samir Asher position Groth as a clarity engine — prioritising speed, strategic context, and confident action over static reporting.
Strategically, this reflects the evolution of marketing intelligence: from data accumulation to decision acceleration, where AI augments human judgment instead of replacing it.
Overall, this is a control-layer play: unify insight, attribution, and creative intelligence to enable faster, sharper marketing decisions at scale.
