Truecaller has partnered with Integrated Media Tech Pvt. Ltd., a Srishti Media Group company, to scale Truecaller Ads across Bharat with a sharp focus on tier-2 and regional markets.
The collaboration strengthens Truecaller’s advertising footprint beyond metro cities, enabling brands to tap into high-intent, high-attention environments where trust plays a defining role. Hemant Arora, VP & Global Head of Truecaller Ad Business, emphasised the platform’s evolution into an intelligent, intent-driven engagement ecosystem prioritising measurable outcomes and contextual relevance.
Meanwhile, Mandeep Malhotra, Founder & CEO of Integrated Media Tech, highlighted the opportunity to unlock regional growth through credible ad formats and strong advertiser relationships.
Strategically, this move reflects a broader industry shift: as digital growth accelerates across Bharat, advertisers are increasingly seeking trusted platforms with first-party data signals and scalable regional reach.
Overall, the partnership positions Truecaller Ads as a powerful gateway for brands aiming to drive performance-led, trust-first engagement in India’s next wave of digital expansion.
