WPP has launched Elevate28, a multi-year transformation aimed at simplifying its structure, unifying operations under a single integrated company, and embedding AI via WPP Open and Open Intelligence.
CEO Cindy Rose targets stabilisation in 2026, organic growth in 2027, and acceleration from 2028, supported by £500M in cost savings reinvested into AI, data, and technology.
The program prioritises operational efficiency while creating a data- and AI-enabled growth engine, breaking down silos between media, creative, and technology to drive smarter client outcomes.
Strategically, Elevate28 signals WPP’s shift to an AI-first operating model leveraging automation, intelligence, and integrated workflows to enhance performance, agility, and value delivery across global markets.
Overall, this is a transformation play: unify operations, embed AI at scale, and reinvest efficiencies to secure long-term competitive advantage in global marketing.
