HEROIKS has officially entered the Middle East with the launch of Heroiks MENA, opening its new hub in Dubai Media City.
Founded by Anthony Ravau and led regionally by Hicham Auajjar, the Dubai office will focus on data-led growth strategy, omnichannel activation, and advanced performance measurement aligning with the region’s accelerating demand for accountable marketing.
The expansion also introduces Versus, HEROIKS’ GenAI-powered creative unit, to MENA. The move signals a strong commitment to AI-driven creativity paired with measurable business outcomes, as regional digital ad spend continues to surge.
Dubai’s strategic location, business-friendly ecosystem, and growing concentration of regional HQs make it an attractive base for performance-first agencies looking to scale across GCC and North Africa.
Bottom line: As MENA’s digital economy expands, agencies blending AI, creativity, and measurable growth are positioning Dubai as a serious contender in the global performance marketing landscape.
