Infectious Advertising has secured the integrated creative and digital mandate for BKT Tires India. The partnership spans mainline and digital communications across BKT’s established Off-Highway portfolio as well as its newly launched On-Highway range.
The mandate will be led by Nisha S. and Ramanuj Shastry, focusing on building a cohesive, purpose-led brand narrative across touchpoints. The objective is to sharpen differentiation in a competitive mobility and infrastructure market.
Aligned with CMO Mahesh Koppad’s vision, the collaboration aims to deepen consumer relevance while strengthening BKT’s positioning across both B2B and emerging on-road segments.
As tire brands increasingly invest in storytelling beyond product specs, integrated mandates like this reflect a broader shift toward unified brand ecosystems.
Bottom line: Purpose-driven positioning and consistent cross-channel execution are becoming critical growth levers in industrial and mobility categories.
