Global commerce media platform Criteo has joined OpenAI’s advertising pilot within ChatGPT Free and Go tiers in the U.S., enabling brands to activate AI-driven campaigns directly inside conversational environments.
Early insights suggest that users referred through large language model (LLM) interactions convert 1.5× faster than traditional traffic sources a promising signal for performance marketers exploring AI-native channels.
With more than $4B in annual media spend flowing through its platform, Criteo aims to extend commerce-focused advertising into emerging conversational surfaces, blending intent-rich dialogue with measurable outcomes.
The move highlights how retail media and conversational AI are beginning to converge.
Bottom line: Performance advertising is rapidly shifting from search boxes to chat interfaces and platforms are racing to monetize that intent.
