Samsung Ads India has elevated Nishit Kanchan to General Manager & Head of Revenue, expanding his mandate to drive CTV growth and sharpen the company’s revenue strategy.
A four-year veteran at Samsung Ads, Kanchan has played a key role in strengthening advertiser partnerships and scaling connected TV solutions in a rapidly evolving streaming ecosystem. His elevation signals Samsung’s growing focus on premium CTV inventory and data-led monetisation.
Recognised in e4m 40 Under 40 (2026) and Agency Reporter 30 Under 30 (2024), Kanchan previously held roles at Times Internet, ZigWheels, and Business Standard, building strong cross-platform digital expertise.
Bottom line: As CTV ad spend accelerates in India, Samsung Ads is doubling down on revenue leadership to capture the next wave of streaming growth.
