Seedtag has appointed Brendan McCarthy as Chief Marketing & Communications Officer to strengthen global brand positioning, demand generation, and communications strategy as the company scales its privacy-first advertising technology.
McCarthy joins from Criteo, where he served as CMO and helped scale performance marketing capabilities across retail media ecosystems. He brings more than 20 years of experience across global communications and marketing leadership roles at Nielsen, Edelman, and Fenton Communications.
At Seedtag, McCarthy will focus on scaling the company’s Neuro-Contextual advertising technology and AI platform Liz, which delivers privacy-safe, contextually relevant advertising across the open web and connected TV environments.
The appointment reflects growing demand for cookieless advertising solutions as brands and publishers shift toward privacy-compliant, AI-powered targeting models. Seedtag aims to expand its global footprint while strengthening brand trust and performance marketing credibility.
Bottom line: As privacy regulations tighten, AI-driven contextual advertising is emerging as the new growth frontier for digital marketing platforms.
