Chandni Shah has stepped in as CEO of Kinnect and 22feet Tribal Worldwide, bringing a renewed focus on quality-driven growth and long-term brand partnerships. The agencies operate within FCB Group India, part of the global Interpublic Group network.
Under Shah’s leadership, the agencies are adopting a quality-first strategy, intentionally limiting new client partnerships to just five this year. The move signals a shift away from high-volume pitching toward building deeper, more strategic relationships with select brands.
The approach prioritises impactful storytelling, stronger creative collaboration, and measurable business outcomes, aligning with evolving client expectations for agencies to deliver both brand-building and performance results.
By focusing on fewer but more meaningful engagements, Kinnect and 22feet Tribal aim to strengthen their role as strategic growth partners rather than just service providers. Shah’s leadership marks a deliberate step toward sustainable expansion while reinforcing the agencies’ reputation for integrated creativity and digital-first marketing expertise.
