Rozana has raised $30 million in fresh funding to accelerate its rural retail expansion across India. The round was led by Bertelsmann India Investments and Fireside Ventures, with participation from Spark Growth Ventures and Bikaji Foods International Ltd.’s family office.
Founded by Ankur Dhawan, Adwait V. Singh, and Mukesh Christopher, Rozana connects rural consumers with affordable grocery and household products through a tech-enabled distribution network.
The new capital will support technology upgrades, category expansion, and deeper rural reach, building on Rozana’s existing network spanning 21,000 villages across Uttar Pradesh and Haryana. By strengthening supply chains and local retail partnerships, the company aims to improve product availability and price transparency in underserved markets.
As India’s rural economy digitizes, Rozana is positioning itself as a key platform bridging FMCG brands and rural consumers, unlocking one of the country’s fastest-growing commerce opportunities.
