SBI General Insurance has appointed Pankaj Tripathi as its new brand ambassador, launching the campaign “Chuniye Bharosa, Apno Sa” to reinforce trust and reliability in health insurance. The initiative arrives at a time when rising healthcare costs and growing health awareness are reshaping consumer expectations around insurance transparency and support.
Led by Naveen Chandra Jha, Managing Director & CEO, and Marketing Head Rathin Lahiri, the campaign highlights SBI General Insurance’s commitment to transparent claims processes and dependable family protection. The brand aims to position itself as a trusted partner for customers navigating increasingly complex healthcare needs.
TBWA\Lintas, the campaign is being rolled out through a comprehensive 360-degree media strategy spanning television, print, out-of-home advertising, and OTT platforms. The storytelling approach focuses on relatable family scenarios, with Tripathi’s grounded persona reinforcing credibility and emotional resonance with audiences.
As insurance brands compete for consumer trust in a rapidly evolving healthcare landscape, SBI General Insurance is leaning into authenticity and transparency to strengthen its brand positioning. By pairing a trusted public figure with a message of dependable protection, the company aims to deepen engagement and drive greater awareness of health insurance as a proactive family safeguard.
