Just In Time has strengthened its North India expansion with the launch of a 3,000 sq. ft. flagship boutique in Connaught Place, one of the brand’s largest retail formats to date. The store aims to deliver a premium retail experience while deepening engagement with India’s growing community of watch enthusiasts.
Alongside the launch, the company has also partnered with Ayushmann Khurrana as its brand ambassador, reflecting the brand’s effort to connect with a younger generation of watch buyers.
Raju Chheda said Khurrana represents credibility and individuality, aligning with the company’s vision of building a trusted brand for quality timepieces and authentic service.
Ronak Shah highlighted that Delhi is a key market in the brand’s national expansion strategy, and the flagship store reflects the scale and experience it aims to deliver across India.
Khurrana noted that watches often represent identity and meaningful moments, making the partnership with Just In Time a natural fit.
Bottom line: With a new flagship store and a celebrity brand ambassador, Just In Time is strengthening its retail footprint and brand appeal in India’s premium watch market.
