Big Bowl, a fast-growing food delivery brand from Lenexis Foodworks, is strengthening its digital strategy as it enters its next growth phase. With 250+ kitchens across 50+ cities, the brand has crossed the ₹100 crore ARR milestone and is now targeting ₹150 crore in revenue.
To support this expansion, Big Bowl has partnered with Lyxel&Flamingo (L&F), which will manage social media strategy, content creation, performance marketing, and media planning. The collaboration aims to combine data-driven marketing with creative storytelling to strengthen brand visibility and customer acquisition in the competitive food delivery market.
Aayush Agrawal highlighted that as a delivery-first, digitally native brand, Big Bowl’s next growth phase will depend on stronger performance systems and integrated digital storytelling.
Vikas Iyer added that in the fast-paced delivery category, content, media, and performance marketing must work seamlessly together to build both brand recall and measurable growth.
Dev Batra noted that the partnership will combine data-led performance strategies with engaging storytelling, aiming to create impactful digital campaigns while driving measurable business outcomes.
Bottom line: With Lyxel&Flamingo leading its digital ecosystem, Big Bowl is doubling down on performance marketing and storytelling to scale beyond its ₹100 crore milestone.
