Havas Media Network India has been appointed Media Agency on Record for Modenik Lifestyle, taking responsibility for the brand’s integrated media strategy across multiple platforms. The mandate covers a broad mix of channels including television, print, radio, cinema, digital, out-of-home (OOH), and mobile, enabling a comprehensive and unified approach to media planning and execution.
The partnership will be led by Shekhar Tewari and will support the continued growth of Modenik’s key brands, including Enamor and Dixcy Scott. Senior leaders Mohit Joshi and Uday Mohan will also contribute strategic oversight to strengthen the collaboration.
Through this mandate, Havas Media Network India aims to deliver data-driven media strategies, cross-channel campaign integration, and stronger consumer engagement for Modenik’s brand portfolio. The collaboration highlights the increasing importance of integrated media ecosystems, where brands leverage both traditional and digital channels to reach diverse audiences effectively.
Bottom line: By partnering with Havas Media Network India, Modenik Lifestyle aims to amplify brand visibility and create cohesive, multi-platform campaigns that strengthen its market presence.
