Martin Price has joined Affle, bringing over two decades of leadership experience in product development, adtech, and digital marketing technology. His appointment comes as the company accelerates its strategy to expand in developed markets while strengthening innovation across its AI-driven consumer platform.
Price has held key leadership roles at several major technology and advertising platforms, including Liftoff Mobile, Vungle, Yahoo!, Chocolate Platform, OpenX, and BidMachine. Across these organisations, he has played a significant role in building and scaling mobile advertising products, programmatic technology, and performance-driven platforms used by global brands and publishers.
At Affle, Price will focus on strengthening the company’s product innovation strategy, particularly in areas such as AI-driven advertising, data-led consumer engagement, and scalable technology infrastructure. His expertise in the global adtech ecosystem is expected to support Affle’s ambition to deepen its presence in markets such as North America and other developed regions.
Welcoming the appointment, Sameer Sondhi said, “We are excited to welcome Martin, who brings a powerful combination of strategic vision, deep industry knowledge, strong market understanding, and execution discipline.”
As competition in the advertising technology space intensifies, companies are increasingly investing in experienced product leaders who can help bridge innovation with scalable commercial growth.
Bottom line: With Martin Price joining its leadership team, Affle aims to accelerate product innovation and strengthen its global expansion strategy in the fast-evolving AI-powered advertising ecosystem.
