Saahil Anant has been appointed to lead the automotive and technology communications practice at his agency, operating from Gurugram. With over 16 years of experience across journalism, corporate communications, and public relations, his appointment strengthens the agency’s capabilities in managing strategic communications for major technology and automotive brands.
Throughout his career, Anant has worked with several leading global and Indian companies, including General Motors, Nissan Motor Corporation, Morris Garages India, Samsung Electronics, Lava International Limited, and OPPO. His experience across these organisations has helped him build deep expertise in product communication, reputation management, and corporate positioning in highly competitive industries.
In his new role, Anant will focus on strengthening the agency’s automotive and technology communications portfolio, helping brands shape their narratives in a rapidly evolving media and digital landscape. As both sectors continue to witness rapid innovation and intense competition, companies are increasingly relying on strategic communications to build trust, maintain brand reputation, and effectively communicate product advancements.
His background in journalism combined with corporate communications experience allows him to bring a balanced perspective on storytelling, media engagement, and brand positioning, helping organisations communicate more effectively with stakeholders, customers, and the wider public.
Bottom line: With Saahil Anant leading its automotive and technology communications practice, the agency aims to deepen its expertise in managing high-impact brand narratives across two of the most dynamic sectors.
