Mana Projects Pvt Ltd has unveiled a new brand identity and campaign strategy as it positions itself to attract a new generation of urban homebuyers. The rebranding reflects the company’s evolving vision to align with the expectations of modern, millennial-driven housing markets.
According to Kishore Reddy, the transformation represents the company’s growth and its focus on building homes that combine design, sustainability, and functional living spaces. The new brand direction aims to highlight the company’s commitment to developing residential environments that balance architecture, greenery, and lifestyle-focused planning.
As part of the repositioning, the company has partnered with Ranbir Kapoor, who emphasised the brand’s approach to creating meaningful living spaces that blend design, nature, and everyday functionality. The collaboration is expected to strengthen the brand’s connection with younger urban audiences who prioritise lifestyle-driven housing experiences.
The campaign supporting the rebrand will roll out through an integrated marketing strategy spanning digital platforms, outdoor advertising, and experiential activations. These initiatives are designed to increase visibility and reinforce the company’s new positioning as it expands its footprint.
Mana Projects is also continuing its growth across Bengaluru, particularly in emerging residential corridors such as Sarjapur Road, where demand for thoughtfully designed urban housing is rising.
Bottom line: With a refreshed brand identity and a celebrity-led campaign, Mana Projects aims to connect with modern homebuyers while strengthening its presence in Bengaluru’s rapidly evolving real estate market.
