Manish Shrivastava brings nearly two decades of experience across gaming, FMCG, and consumer internet businesses, with a strong background in brand building, performance marketing, and digital growth strategy.
Before his current role, Shrivastava served as Vice President and Head of Marketing & Growth at Mobile Premier League (MPL), where he led large-scale user acquisition and engagement strategies for the gaming platform. His work focused on combining performance marketing with product-led growth initiatives to scale the platform’s user base in a highly competitive digital entertainment market.
Earlier in his career, he led marketing and growth initiatives at Gaana, the music streaming platform from Times Internet. During this period, he worked on expanding the platform’s digital reach through data-driven campaigns, brand partnerships, and user engagement strategies.
Shrivastava has also held roles at Discovery Inc., where he gained experience in media marketing and audience development across digital and broadcast platforms.
With expertise spanning brand strategy, growth marketing, and digital performance campaigns, his experience reflects the evolving nature of marketing leadership in consumer technology companies, where growth is increasingly driven by data, product innovation, and digital engagement.
Bottom line: Manish Shrivastava’s experience across gaming, media, and digital platforms highlights the growing importance of integrated marketing strategies that combine brand storytelling with performance-driven growth.
