Sunaina Haldar brings over 18 years of experience in brand building and consumer strategy as she joins Faber-Castell India to strengthen its marketing and growth initiatives.
She previously worked at ADF Foods Ltd., where she led marketing efforts across both domestic and international markets, building brand presence and driving consumer engagement across diverse product categories. Her experience spans consumer insights, brand positioning, and go-to-market execution, making her well-equipped to lead growth in competitive FMCG and consumer segments.
At Faber-Castell India, Haldar will focus on driving consumer insights, accelerating brand growth, and refining go-to-market strategies. Her role will involve aligning product innovation with evolving consumer preferences while strengthening the brand’s connection with both students and creative professionals.
As consumer brands increasingly rely on data-driven insights and integrated marketing strategies, her leadership is expected to enhance Faber-Castell’s ability to connect with modern audiences across digital and offline channels.
Bottom line: Sunaina Haldar’s appointment signals a strong focus on consumer-centric growth and strategic brand building, positioning Faber-Castell India to strengthen its market presence and expand engagement across key segments.
