Razorpay and Sarvam AI are introducing conversational commerce in India, enabling users to discover products, place orders, and complete payments through AI agents in multiple Indian languages.
Early pilots with Swiggy and The Derma Co. demonstrate voice-led, AI-powered transactions, where users can interact with AI assistants to complete purchases without navigating traditional apps or websites. Razorpay’s Agent Studio also allows developers to build multilingual AI agents, helping businesses deploy conversational commerce at scale.
This signals a major shift from app-based commerce to conversation-based commerce, where chat, voice, and AI agents become the primary interface for transactions — especially in markets like India where language diversity and mobile-first users are key factors.
Why this matters: Conversational commerce can significantly reduce friction in online shopping by simplifying product discovery, checkout, and payments into a single conversation flow.
Bottom line: AI agents could become the new storefronts, turning chat and voice interfaces into full-service commerce platforms, potentially reshaping how India shops online.
