With experience across Associated Broadcasting Co. Pvt Ltd (TV9), Nikology, Bada Business Pvt. Ltd., and Times Network, Sana Zabeen has stepped in to lead integrated communications and brand storytelling at Luxor Writing Instruments Pvt. Ltd.
Her background spans media relations, branded content, and multi-channel communication strategies, positioning her to strengthen the company’s brand communication, content strategy, and marketing impact across platforms.
The appointment reflects a growing focus among legacy consumer brands on modernising brand storytelling through integrated communications combining PR, digital content, social media, and branded content to build stronger brand recall and consumer engagement.
Why this matters: Even traditional product categories like writing instruments are investing in brand storytelling and digital presence to stay relevant with younger consumers and digital-first audiences.
Bottom line: Sana Zabeen’s appointment signals Luxor’s push toward integrated, content-led communication and stronger brand positioning in an increasingly competitive consumer market.
, Nikology, Bada Business Pvt. Ltd., and Times Network, Sana Zabeen has stepped in to lead integrated communications and brand storytelling){kind=link}