Kiwi has brought in Sumeet Basrani to drive business growth and scale its credit-on-UPI offering, a segment that is rapidly emerging as the next phase of India’s digital payments evolution. Basrani brings experience from CRED, FPL Technologies, Visa, and JioMoney, with a strong background in credit cards, digital payments, and fintech growth strategy.
Credit-on-UPI allows users to make UPI payments using a credit line instead of a bank balance, combining the scale of UPI with the revenue model of credit. As more banks enable RuPay credit cards on UPI and consumers get comfortable using credit for daily transactions, this category is expected to grow rapidly in the coming years.
Kiwi’s focus will likely be on merchant partnerships, customer acquisition, and improving credit-led payment experiences, positioning itself in a high-growth segment of India’s fintech market.
The future of UPI growth is shifting from payments to credit-driven payments, creating new revenue opportunities for fintech companies.
Bottom line: With experienced fintech leadership and a strong focus on credit-on-UPI, Kiwi is positioning itself to grow alongside India’s next big digital payments opportunity.
