Bikaji Foods International Ltd., led by CEO Deepak Agarwal, has increased its stake in The Hazelnut Factory to 48.99%, strengthening its position in the café and QSR (Quick Service Restaurant) segment. The move is part of Bikaji’s house-of-brands strategy, where the company is expanding beyond packaged snacks into high-growth food and beverage retail formats.
The Hazelnut Factory has been expanding across Uttar Pradesh and Delhi, building a strong presence in the premium café, desserts, and quick-service restaurant market, making it a strategic partner for Bikaji’s offline retail expansion. By increasing its stake, Bikaji can leverage brand distribution, supply chain capabilities, and retail expansion strategy to scale the café brand faster.
Traditional FMCG companies are increasingly investing in QSR and café brands to diversify revenue streams, improve margins, and build direct-to-consumer retail experiences. This also helps companies move from product-based businesses to experience-led food brands.
Bottom line: Bikaji’s increased stake in The Hazelnut Factory shows a strategic shift toward QSR and café retail, positioning the company to grow in India’s fast-expanding organised food service market.
