Hitwicket has appointed Kadarla Manoj K. to drive marketing across its portfolio, leveraging over a decade of experience in consumer internet and growth marketing, including a key role at Dream11.
Manoj’s mandate covers user acquisition, brand building, partnerships, and scaling marketing operations, supporting Hitwicket’s expansion into global markets. His appointment signals a focus on creating a data-driven, performance-led marketing engine tailored to gaming audiences and sports enthusiasts worldwide.
With the rise of fantasy sports, esports, and interactive gaming, building a strong marketing strategy is key to reaching diverse digital-native audiences and driving long-term engagement and monetisation. Hitwicket aims to capitalise on this growth by combining brand storytelling with scalable acquisition strategies, positioning itself as a leading global sports gaming platform.
Bottom line: Manoj’s leadership marks a strategic push for global brand expansion, performance marketing, and user growth, aligning Hitwicket with the evolving interactive gaming and fantasy sports market.
