Criteo has launched Criteo GO, a self-service, AI-powered platform designed to help brands launch cross-channel campaigns across display, video, native, and social from a single interface. The platform uses generative AI for faster ad creation, optimisation, and performance improvements, helping brands manage campaigns more efficiently while improving results such as return on ad spend (ROAS).
According to Todd Parsons, performance marketing is shifting away from channel silos toward unified, full-funnel strategies, and the self-service rollout opens the platform to a broader range of advertisers. Early users like Eric Prum from Very Great highlighted that AI-powered automation helps teams move from idea to execution faster while improving decision-making and campaign performance.
The launch reflects a broader industry trend where AI is simplifying media buying, creative production, and campaign optimisation, making advanced performance marketing tools accessible to growth-stage and mid-sized brands, not just large enterprises.
The future of performance marketing is AI-driven, cross-channel, and automated, reducing complexity while improving performance.
Bottom line: Criteo GO aims to make AI-powered, full-funnel performance marketing more accessible, helping brands run smarter, faster, and more integrated campaigns from a single platform.
