Kulmeet Bawa will lead ServiceNow’s business expansion, customer partnerships, and digital transformation initiatives across India and SAARC, effective April 6, 2026. With over two decades of leadership experience across SAP and Adobe, he brings deep expertise in enterprise technology, cloud, and digital transformation.
His appointment highlights India’s growing importance as a strategic market for global technology companies, driven by rapid enterprise digitisation, cloud adoption, AI integration, and a large enterprise customer base. ServiceNow has been expanding its presence in the region as organisations increasingly invest in workflow automation, digital operations, and AI-powered enterprise platforms.
The role will likely focus on scaling enterprise adoption, strengthening strategic partnerships, and supporting large-scale digital transformation programs across key industries including banking, telecom, manufacturing, and public sector.
India and SAARC are becoming high-growth regions for enterprise software and AI-led digital transformation.
Bottom line: Kulmeet Bawa’s appointment signals ServiceNow’s long-term growth focus on India and regional enterprise transformation opportunities.
