Piyush Thakur brings over two decades of experience across Inshorts, ESPN, Times Internet, Brandmovers, Komli Media, Minglebox.com, and Info Edge India Ltd, stepping in to lead monetisation across DB Digital.
With a strong footprint of 20M+ monthly active users and over 100M downloads, DB Digital is now shifting focus from product-led growth to building a scalable advertising revenue engine. Thakur’s mandate will centre on unlocking high-impact monetisation opportunities across its high-engagement platforms.
The move reflects a broader trend in digital publishing, where platforms are increasingly prioritising revenue diversification, ad-tech integration, and performance-led monetisation strategies. As audience scale stabilises, the next phase of growth depends on efficiently converting engagement into sustainable revenue streams.Digital media platforms are evolving from audience growth to revenue optimisation and monetisation scale.
Bottom line: Piyush Thakur’s appointment signals DB Digital’s push to build a stronger, scalable advertising ecosystem powered by its large user base.
