Biju Kassim, a key architect behind the company’s beauty vertical, steps in as MD & CEO to scale its fast-growing global beauty business. His elevation comes at a time when the premium and luxury beauty segments are witnessing strong momentum in India.
In his new role, Kassim will focus on expanding brand partnerships, enhancing consumer experience, and accelerating growth across the beauty portfolio. The strategy aligns with the broader shift in the market, where consumers are increasingly seeking high-quality, premium products and personalised experiences.
As competition intensifies, brands are investing in omnichannel retail, experiential engagement, and curated product offerings to differentiate themselves. Strengthening partnerships with global and emerging brands will be key to sustaining growth in this evolving landscape. Beauty retail is being driven by premiumisation, experience, and brand partnerships.
Bottom line: Biju Kassim’s appointment signals a strong push toward scaling premium beauty and delivering differentiated consumer experiences in a rapidly growing market.
