EHL Hospitality Business School has appointed Ellerton & Co. Public Relations as its Agency of Record for India, extending an existing Southeast Asia partnership to tap into one of the world’s fastest-growing markets.
The move comes as India’s services sector contributes nearly 55% of Gross Value Added (GVA) and is projected to reach $6 trillion by 2035, creating strong demand for skilled talent across industries. EHL aims to leverage this opportunity by building thought leadership and brand positioning beyond hospitality, expanding into sectors like technology, finance, and premium services.
Through this partnership, the focus will be on strategic communications, reputation building, and market education, positioning EHL as a leader in service excellence and management education.
This reflects a broader trend where global institutions are investing in India as a key growth market for talent, education, and industry collaboration. India’s expanding services economy is driving demand for specialised education and leadership development.
Bottom line: EHL’s India push highlights how strategic PR and thought leadership can unlock growth in high-potential, talent-driven markets.
