INNOCEAN has launched a new hub in Bengaluru to scale its data-driven, AI-first marketing capabilities and strengthen India’s position as a key innovation and growth centre within its global network.
The new centre will focus on AI, analytics, performance marketing, and content operations, while also serving as an offshoring and capability hub supporting international markets. The expansion reflects growing demand for integrated, technology-led marketing solutions across industries.
Under the leadership of Santosh P. Kumar and Jung A Kim, INNOCEAN is also broadening its focus beyond the automotive sector into FMCG, D2C, healthcare, and digital-native brands. Around 30% of its revenue now comes from non-affiliated clients, highlighting stronger traction in the open market.
The move underscores a broader shift where agencies are evolving into AI-powered marketing ecosystems, combining data, automation, and creativity to drive measurable growth.India is increasingly becoming a global hub for AI-enabled marketing operations and digital transformation services.
Bottom line: INNOCEAN’s Bengaluru expansion highlights how agencies are investing in AI, analytics, and scalable delivery models to power the future of marketing.
