In a high-impact move that signals Amazon’s continued investment in scaling its advertising business, Gulshan Verma has joined Amazon Ads as Director, bringing with him a formidable blend of leadership, innovation, and strategic foresight. Verma’s appointment marks a significant milestone in the evolution of Amazon’s ad tech ambitions infusing the team with decades of experience at the intersection of technology, media, and monetization.
Verma is no stranger to transformative roles. As CEO of JioAds, he was instrumental in building one of India’s fastest-growing digital advertising platforms, tapping into the power of data, reach, and personalization. Prior to that, his leadership at Disney+ Hotstar helped scale one of Asia’s most dynamic streaming platforms positioning it as a frontrunner in content-driven ad innovation. His global stints across media, publishing, and tech have only sharpened his ability to operate across diverse markets, making him uniquely equipped to shape Amazon Ads’ next chapter.
At a time when digital advertising is undergoing seismic shifts driven by AI, retail media, privacy evolution, and consumer personalization Verma’s arrival adds deep operational insight and visionary energy. His track record of scaling platforms, building high-performance teams, and delivering measurable growth outcomes speaks volumes about what lies ahead. For Amazon Ads, this is not just a new hire it’s a strategic bet on accelerating its global leadership in commerce-driven advertising.
As the advertising landscape becomes more fragmented and performance-driven, Verma’s leadership will be key to unlocking value for brands, enhancing consumer engagement, and driving Amazon’s broader ambitions in the converging worlds of content, commerce, and technology.
With this move, Amazon Ads isn’t just strengthening its bench it’s signaling intent. And with Gulshan Verma at the helm of strategy and innovation, the ad tech industry should prepare for bold ideas, disruptive models, and impactful results.
