In a significant stride toward expanding its footprint beyond smartphones, OnePlus has announced a strategic collaboration with Optiemus Electronics Limited (OEL) to locally manufacture its Internet of Things (IoT) products in India. This partnership marks a bold move that not only strengthens OnePlus’ presence in the Indian electronics ecosystem but also reinforces its alignment with the government’s ‘Make in India’ initiative. The collaboration kicks off with the production of the widely popular OnePlus Bullets Wireless Z3 at OEL’s state-of-the-art facility in Noida, laying the groundwork for a future driven by innovation, scale, and sustainability.
At the core of this alliance lies a vision to empower local communities, enhance BOM-level localisation, and bring greater cost efficiency to operations all while improving supply chain resilience. These strategic pillars are instrumental in ensuring OnePlus continues to deliver cutting-edge, connected experiences to its rapidly growing user base in India.
Robin Liu, CEO of OnePlus India, emphasized the brand’s enduring relationship with the Indian market, stating, “India has always been at the heart of our journey.” He further noted that this manufacturing initiative under Project Starlight is more than a business expansion it’s a pledge to build a smarter, more inclusive future where innovation meets local empowerment.
Ashok Gupta, Executive Chairman of the Optiemus Group, echoed this sentiment by highlighting the shared commitment to transforming ideas into reality. He described the collaboration as a milestone that enables both companies to co create a future shaped by innovation and excellence. With decades of manufacturing expertise, OEL is poised to deliver on the promise of high-quality, locally produced IoT products that not only meet but exceed global standards.
This partnership is more than a business transaction it is a testament to the evolving narrative of India’s tech manufacturing landscape. As OnePlus and OEL join hands to shape the future of connected devices, they also ignite new possibilities for local innovation, job creation, and a self reliant digital economy. The move reaffirms OnePlus’ long-term commitment to India, and signals a new chapter where global ambition meets local execution seamlessly, purposefully, and boldly.
