In a move that underscores its evolving identity and strategic ambitions across Asia, WPP Media has appointed Prasanth Kumar to head its operations in India and Sri Lanka, two pivotal markets in the restructured APMEA (Asia Pacific, Middle East, and Africa) region. This leadership announcement follows the formal retirement of the GroupM brand, marking a significant milestone in WPP Media’s transition toward a streamlined, AI-driven media powerhouse built for speed, integration, and local relevance.
Prasanth, previously the CEO South Asia at GroupM, brings with him an impressive track record of market stewardship, regional depth, and transformative leadership. His appointment reflects WPP Media’s intent to align talent with its forward-looking structure one that puts innovation, automation, and agility at the heart of media planning and delivery. With India and Sri Lanka playing crucial roles in WPP Media’s business matrix, Prasanth’s nuanced understanding of these markets and his experience in scaling digital and data centric operations will be essential in driving strategic growth and deeper client value.
This leadership move is part of a broader evolution under the newly structured APMEA model, which now operates through six sub-regional leaders to better cater to the dynamic, high-growth demands of the region. The introduction of AI-centric processes, along with key hires such as Sindhuja Rai as Chief Client Officer and Josh Gallagher as Chief Strategy and Growth Officer within the Media Management and Delivery (MMD) unit, signals a holistic transformation of the way WPP Media delivers outcomes for brands.
At the core of this shift is a vision to merge global intelligence with local insight an approach that recognizes the complexity of modern media while offering brands precision, personalization, and performance. Prasanth’s leadership promises not just operational excellence, but a clear commitment to reinventing how media connects, converts, and creates impact in two of the most culturally diverse and commercially significant markets in the world.
As WPP Media writes this bold new chapter, the spotlight is firmly on leaders like Prasanth Kumar those who understand both the legacy and the leap that transformation demands.
