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    Latest articles

    Livpure India bets on culture-led storytelling to own the healthy living narrative.

    SW Network (Sociowash) is set to drive social-first, culture-led storytelling for Livpure India, aiming to reposition everyday hydration as part of a broader wellbeing...

    Amagi Launches Agentic AI Platform Newspulse for Digital-First Newsrooms.

    Newspulse, led by Srividhya Srinivasan, is redefining digital publishing by automating the entire content pipeline. The platform converts live broadcasts into social-ready videos, articles,...

    Myntra Names Alia Bhatt as Brand Ambassador for Fashion and Beauty

    Myntra is deepening its connection with Gen Z and millennial audiences by leveraging celebrity-led storytelling to drive engagement and brand relevance. With Alia Bhatt...

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