In a world where identity is constantly evolving and the heart of the home the kitchen reflects more than just tradition, Butterfly Gandhimathi Appliances Ltd has taken a bold step forward. The iconic Indian kitchen brand has unveiled a refreshed brand identity that does more than just update its look; it redefines its legacy. The new logo, a seamless blend of a fingerprint and butterfly wings, symbolizes transformation, individuality, and the deeply personal nature of today’s kitchens. This visual evolution captures the spirit of modern Indian homes homes that are fluid, diverse, and rooted in self-expression.
For over four decades, Butterfly has been a trusted presence in millions of kitchens across India. But time has brought change not just in technology, but in the way we live, cook, and connect with our surroundings. The brand’s new identity acknowledges this shift. It speaks directly to a generation that values both tradition and innovation, to individuals who are not defined by labels, but by the life they create every day.
Swetha Sagar G, Chief Business Officer at Butterfly Gandhimathi Appliances Ltd, puts it best: “This is more than a rebrand. It’s a reimagining of what it means to belong in a modern Indian kitchen.” The fingerprint motif isn’t just a design element it’s a statement. It honors the uniqueness of every user while staying true to the brand’s heritage of quality and trust.
Now a proud part of Crompton, Butterfly is ready to soar higher. This partnership means smarter, more intuitive kitchen innovations, crafted for lifestyles that are ever-changing but grounded in purpose. Whether it’s a quick weekday meal or a slow-cooked Sunday delight, Butterfly’s products are designed to make those moments seamless, joyful, and unmistakably personal.
As Indian kitchens become more inclusive, dynamic, and tech-savvy, Butterfly positions itself not just as an appliance brand but as a partner in evolution. This renewed identity isn’t just about staying relevant. It’s about leading the change, inspiring confidence, and making space for originality in every corner of the kitchen.
Butterfly is for the originals. For the ones who grow, shift, and adapt but never lose the essence of who they are.
