In a move that’s fizzing with freshness, 7UP® has officially dropped its first ever sonic logo in India, turning heads and ears with an iconic new sound designed to embody the brand’s vibrant, refreshing personality. This is not just another jingle. This is a MOGO a musical logo that speaks the language of the modern, multi-sensory consumer.
Developed in collaboration with BrandMusiq Sonic Branding & Experiential Design, the 7UP sonic identity is a sparkling blend of bubbles, sunshine, and the unmistakable crack of a freshly opened bottle. Created using AI-powered #SoniqScan, the new sound signature brings the essence of 7UP to life in a way that’s not just heard but truly felt.
Whether you’re reaching for a chilled bottle from a retail cooler or scrolling through a digital reel, 7UP’s MOGO is now playing across platforms, ensuring the brand is instantly recognizable not just by sight, but by sound.
Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India, describes the sonic identity as more than an audio asset it’s an “innovative leap into sensory branding.” She adds, “In today’s dynamic consumer landscape, building a brand goes far beyond the imagery to creating experiences that are instantly felt and remembered.It will serve as a consistent, emotionally engaging cue that will amplify 7UP®’s refreshing spirit wherever our consumers engage with us.”
At the heart of this innovation lies a philosophy of emotional resonance. Rajeev Raja, Founder & Soundsmith of BrandMusiq, explains, “For the 7UP global sonic identity, we weren’t just creating a sound, we were bottling a feeling. The rush of freshness, the playful splash, the upliftment you get when you take a sip.” The 7-note MOGO, light and effervescent, swiftly ascends to capture that signature spirit. And the MOGOSCAPE, a carefully crafted sonic brandprint, ensures every ‘Earpoint’ from ads to ambient retail feels like a part of the same upbeat world.
This launch signals more than just a rebranding it’s a multi-sensory evolution. It positions 7UP not just as a soft drink, but as an immersive brand experience. In a crowded market where attention is the new currency, 7UP’s audible refreshment is a bold, memorable move.
So next time you hear that fizzy, fresh sound, remember it’s not just a logo. It’s the sound of Super Duper Refreshment. And it’s here to stay.
