Paramount Advertising has teamed up with Taboola to launch Performance Multiplier, a game-changing solution that allows SMBs to link TV ad exposure with measurable outcomes such as leads, sign-ups, and conversions. Leveraging Taboola’s Realize hashtag#AI, the platform extends connected TV (CTV) campaigns across 9,000+ publisher sites, giving marketers a single dashboard to track performance and ROI seamlessly.
Steve Ellis, COO at Paramount Advertising, explained, “Television advertising amplifies marketing results everywhere. The Performance Multiplier demonstrates how TV campaigns create a ripple effect, boosting performance across search, social, and the web. Together with Taboola’s extensive reach and proven performance marketing expertise, we unlock new ways to convert viewer attention into measurable action.”
Adam Singolda, CEO and Founder of Taboola, added, “Advertisers today want results, not just reach. By combining Paramount’s premium CTV environment with Taboola’s scale, we’re helping marketers turn TV ad views into tangible actions clicks, sign-ups, and purchases. This partnership reflects the industry’s shift toward connecting television exposure to measurable outcomes across the open web.”
This collaboration marks a significant leap in performance-driven advertising, enabling marketers to bridge traditional TV with digital performance metrics. With CTV campaigns becoming increasingly integral to marketing strategies, Paramount and Taboola’s solution equips businesses to maximize impact, scale efficiently, and confidently measure ROI across channels.
