Sol de Janeiro has appointed Jordan Saxemard as its Global Chief Marketing & Digital Officer, marking a new chapter in the brand’s global growth story. With leadership experience at Dyson and Coty Luxury, Jordan brings deep expertise in brand building, digital transformation, and cultural storytelling, reinforcing Sol de Janeiro’s position as a fast-growing global beauty icon.
Heela Y., CEO & Co-Founder of Sol de Janeiro, said, “As we enter our next chapter, I’m excited to partner with Jordan to take our joyful, inclusive vision of beauty to even more people worldwide. He combines creative vision with data-driven precision, and his understanding of how culture, innovation, and community intersect will be key as we evolve into a truly global lifestyle brand rooted in joy.”
Reflecting on his appointment, Jordan Saxemard said, “When I first came across Sol de Janeiro’s Brazilian Bum Bum Cream, I was instantly drawn to its scent, its storytelling, and its confidence. Watching it grow from a cult favourite to a global phenomenon nearing $2 billion in sales has been remarkable. To now join the brand feels like a full-circle moment one that brings together my passion for creativity, innovation, and consumer connection. Sol de Janeiro proves that when innovation meets emotion, extraordinary things happen.”
With Saxemard’s appointment, Sol de Janeiro strengthens its creative and digital leadership, preparing to scale its global presence and deepen emotional connections with consumers around the world.
