Mutt has unveiled its refreshed brand identity, signalling a bold shift from a product-centric pet brand to a premium lifestyle-led positioning. Partnering with Brands&People, along with creative collaborators ROUTINE SUCKS, Outstanding Branding, Peerapat Morarat, Corina Toma, Felipe De la Fuente, Paulina Farah, Anna Cuevas, and Jairo Viasus, the transformation reflects Mutt’s evolution in step with the rapidly expanding $350B+ global pet wellness market.
The new identity elevates Mutt beyond pet essentials to embody human-grade quality, emotional connection, and design sophistication aligning with modern consumers who view their pets as family. This move also captures the brand’s ambition to redefine how pet owners experience wellness, blending style, care, and purpose into a single narrative.
By embracing this fresh identity, Mutt positions itself at the intersection of luxury lifestyle and conscious living, reflecting the cultural shift toward premium, human-quality pet care. The rebrand underscores a future where wellness, empathy, and design drive how brands connect with pet parents across the world.
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