Creativefuel, the rapidly evolving creative agency known for its digital IP ecosystem, has appointed Wilson Mascarenhas as Vice President Client Servicing. With 24 years of experience across digital, sports, and media, Mascarenhas has collaborated with major brands like Dream11, ZEE5, and JioBlackRock Investment Advisers, bringing a wealth of expertise in client strategy and content innovation.
“After years of working with incredible brands and platforms, I wanted to be part of something where I could build a lasting legacy,” said Mascarenhas. “Creativefuel’s evolution from a rising agency to one that owns and builds digital IPs felt like the perfect next chapter. The energy, ambition, and hunger here are unmatched, and I’m excited to help shape what comes next.”
Tushar Shukhramani, founder & CEO of Creativefuel, highlighted the strategic timing of this appointment: “Wilson’s journey across digital giants reflects the balance of structure and creativity we’re building at Creativefuel. His leadership will be key as we enter our next growth phase.” Co-founder Nikhil Shukhramani added, “At Creativefuel, we’ve always believed in building culture, not just campaigns. Wilson’s instinct for storytelling and deep understanding of content ecosystems aligns perfectly with that philosophy.”
With Mascarenhas joining the team, Creativefuel is poised to scale its creative capabilities, strengthen client partnerships, and continue delivering innovative solutions in a rapidly evolving digital landscape. His appointment signals a new chapter in the agency’s growth, one that fuses experience, creativity, and a creator-first mindset to drive impact for clients and audiences alike.
