LG Ad Solutions has unveiled ‘Agentiv’, a next-generation platform designed to accelerate AI-first advertising innovation. The platform integrates over 20 intelligent agents that automate key functions across media planning, creative review, and data collaboration, redefining how brands manage campaigns in an increasingly AI-driven ecosystem.
Built on LG’s advanced data infrastructure, Agentiv enables privacy-safe data sharing, real-time optimization, and conversational interfaces that give advertisers faster, smarter insights. The platform aims to help marketers reduce manual work, enhance creative agility, and make more informed decisions across the media lifecycle.
David Rudnick, Chief Technology Officer at LG Ad Solutions, said, “We’ve focused on building the data infrastructure needed to responsibly integrate AI into our advertising technology. Agentiv provides a unified platform for developing and deploying AI agents across multiple business functions, helping streamline internal processes and strengthen how we collaborate with clients.”
Industry experts see Agentiv as a major leap in AI-enabled ad tech automation, as advertisers increasingly seek solutions that balance efficiency, transparency, and data governance. With AI reshaping every layer of digital marketing—from audience segmentation to creative delivery Agentiv positions LG Ad Solutions at the forefront of the AI-first media transformation.
