Bajaj Consumer Care has appointed FCB Ulka as its creative partner for its flagship brands Bajaj Almond Drops Hair Oil and Bajaj No Marks marking a significant collaboration aimed at redefining brand storytelling and accelerating growth across India’s evolving beauty and personal care market.
The mandate includes leading brand strategy, creative development, and integrated communication to strengthen consumer connection and drive relevance among new-age audiences.
Sanath R. Pulikkal, CMO, Bajaj Consumer Care, said,
“We’re thrilled to welcome FCB Ulka as our creative partner. Their strategic depth, creative excellence, and understanding of evolving consumer narratives make them an ideal collaborator as we take Bajaj Almond Drops into its next chapter. FCB Ulka’s ability to look beyond the current and craft impactful, emotionally resonant campaigns stood out during the pitch process.”
Kulvinder Ahluwalia, CEO, FCB Ulka, added,
“This partnership feels like a homecoming for us, having worked on Bajaj Almond Drops in the early 2000s during a defining phase of its journey. Both Bajaj Almond Drops and Bajaj No Marks are legacy brands that embody trust and care. Our goal is to build on that foundation and help them evolve with a modern voice rooted in heritage, yet relevant to today’s dynamic beauty landscape.”
The partnership marks a renewed phase of creative transformation for Bajaj Consumer Care, with FCB Ulka set to blend data-driven insight, storytelling, and cultural intelligence to unlock the brands’ next wave of growth.
