We Are Social has promoted Jim Coleman to Chief Executive Officer, EMEA, expanding his remit beyond the UK to lead the agency’s 620+ professionals across the UK, Europe, and Dubai. Coleman will report directly to Global Group CEO Toby Southgate, with Mark Murray Jones stepping into the role of EMEA Chief Operating Officer to further support growth and operational excellence.
The move strengthens the agency’s vision to unify creativity, culture, and collaboration across markets driving social-first innovation and deeper integration across its global network.
Toby Southgate, Global Group CEO, said,
“Jim was early to identify the future potential of We Are Social. He’s been a vital part of our journey from a startup in London to a global network spanning four continents. Without him, the agency wouldn’t be what it is today.”
Akanksha Goel, Regional Lead for the Middle East and India, added,
“I’m looking forward to working with Jim and the team to write the next chapter of our story. Our mission remains to create world-class, social-first work for leading brands and champion the power of social to make a real impact.”
Reflecting on his new role, Jim Coleman said,
“I’m excited to take on this challenge and collaborate even more closely with our brilliant teams across EMEA. Despite its cultural diversity, the region is united by a shared passion for creating meaningful, world-class work for our clients.”
With this leadership shift, We Are Social reinforces its focus on regional cohesion and creativity, setting the stage for its next phase of growth and innovation across EMEA.

